Putting Your Communications In Your Donor's Hands

Sometimes we have a tendency in nonprofit organizations to hold our donors at arm's length. We pat them on the head, thank them for the money and sometimes forget about them. Rarely do we ask their opinion, even more rarely do we let them help.

Yet, donors are a big part of what makes any organization work. So how can we get them more involved?

Give them a voice. Give your donors opportunities to share why they love the organization. What ways can you do this?

• Feature them in an article or better yet, get them to write one for you.
• Interview a donor and use their quotes on the donation page on the website.
• Start up a dialogue with them using social media. Ask them why they donated.
• Give them opportunities to share their experiences with their friends.

There are many advantages to connecting with your donors in this way. Firstly, they will feel more involved with the organization and may be encouraged to donate more. Secondly, you will recieve a bevy of information that promotes your organization.

I'm not recommending you do this with every donor, but pick a few and see if it works.

How do you treat your donors in your organization? Sound off below.