Charities Still Doing Business According to Globe and Mail

I found this article via Imagine Canada's Twitter and found it very interesting. Basically, it states that organizations are still receiving donations, despite the economic crunch.

It raises the question; is the economy in Canada as bad as we think?

And how does this affect smaller, local charities?

I have no doubt this is a debate that will continue to happen throughout the year.

For me, I feel it's more important than ever for charities to present themselves in the best manner possible for donors. This means whether it's your direct mail campaign, newsletter or website, ensure that your donors are getting the most out of your communications.


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