Are e-newsletters a waste of time?

I recently read this interesting article that commented on how Obama's strategist believes the e-newsletter is dead. Instead, short personalized emails are the answer.

I'm not sure if I'm in complete agreement with this. Whereas I think personalized emails are a great idea, many organizations don't have the time for such a venture. An e-newsletter is better than nothing at all. It's important to keep in contact with your donors. As well, an e-newsletter can highlight the most recent news, stories you want to share, and more.

Does your organization have an e-newsletter? Do you find it effective or a waste of time? Leave your comments below and answer the poll on the main page.

Find Me On:

Most Popular Posts

Ten Things a Nonprofit Should Do Before Setting Up Social Media

The Conversation Prism

Getting Your Board on Board with Social Media Part One & Part Two

Budgeting for Social Media Part One & Part Two

Followers

Marketing Blogs - BlogCatalog Blog Directory