Are e-newsletters a waste of time?

I recently read this interesting article that commented on how Obama's strategist believes the e-newsletter is dead. Instead, short personalized emails are the answer.

I'm not sure if I'm in complete agreement with this. Whereas I think personalized emails are a great idea, many organizations don't have the time for such a venture. An e-newsletter is better than nothing at all. It's important to keep in contact with your donors. As well, an e-newsletter can highlight the most recent news, stories you want to share, and more.

Does your organization have an e-newsletter? Do you find it effective or a waste of time? Leave your comments below and answer the poll on the main page.


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