Email blasts are a great way to get the word out about upcoming events, news and more that you have to share.
How do you set up a good email blast?
First of all, you need to figure out who you want to email to. Before you click every name on your email list, think about it. Are you really going to send every relative all your business materials?
Take time to segment your list and determine who you want to email what to. This way, people won't feel bombarded by your emails if you intend on sending them regularly.
Then start planning out your message.
The key is to keep it short. People are busy and they may not have time for a long email. Add colours and visuals to make it more appealing. Catching their eye is always a good thing.
Then away you go! Email blasts are really easy to do and can let your donors and clients know what's upcoming, whether it be newsletters, mailings, events and more.
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1 comments:
And once you get the hang of blasts. Try opt-in email blasts, where the user can sign up and become a regular. A recent study found this is be a preferred practice. I think it would work just as well for non-profits.
More on it here: http://www.heilbrice.com/blog/uncategorized/dont-be-afraid-of-e-mail/
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