Spring Cleaning

This week is going to feature a series of posts on spring cleaning your content, from newsletters, and brochures to websites and direct mail. It's time to throw out your stale content and create something new that will spark your donor's interest and keep them coming back for more!

So how do you start with spring cleaning?

1. Assess

In order to create something new, you need to look at your current materials. Determine what is useable and what you want to create from scratch. Don't reinvent the wheel if you don't have to, but at the same time don't rest on your laurels.

2. Determine Goals

Write down your goals for this communication piece. If it's a brochure, what do you want it to do? Setting out your goals from the beginning will help you shape the piece the way you want it. It will be clear and concise, rather than all over the place.

3. Develop Voice

Every nonprofit has a voice. What is your voice? Are you fun, serious, caring, warm, all of the above? Whatever the answer, make sure you know before you begin, This will help you when it comes to rewriting the piece.

4. Create Main Message

What is your main message? Look at your goals and develop one message that is the same through out every communication piece. Consistency only drives home your message more.

What makes a spring cleaning successful?

  • Being critical

  • Hearing from others

  • Brainstorming

  • Thinking outside the box

So dust off your brochure, re-examine your website and and get cleaning!

*Need a little guidance with your spring cleaning? Take the Communications Checkup today!


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