Five Things To Do With Your Nonprofit Blog

With the advent of Twitter, Facebook and all these other fun and shiny new social media tools, sometimes it's easy to forget about the blog. After all, the blog takes up much more time. However, a blog can be a useful tool for a nonprofit. It lets you share information in a more involved way then Twitter and Facebook.

If you decide to start a nonprofit blog, what can you really do with it?

1. Share News
Yes, you can share news on Twitter and Facebook. But on your blog you can be much more indepth. Perhaps you decide to share the news on your website and write a companion piece on your blog. That way the news is getting double exposure.

2. Showcase Staff
The staff are what makes a nonprofit organization work. Use your blog to highlight their sucesses within your organization. After all, people give to people, not to organizations. If they can feel a connection with the staff, then they might be encouraged to be more involved.

3. Tell Client Stories
Your blog can be intimate in a way that your website may not be. Share client stories that are personal and touching. The comments section allows donors to make a connection with that client.

4. Inform About Mailings
If you've got a mailing coming up, blog about it! Your donors will know it's coming and be less likely to bypass it. You can also use this chance to share the many ways they can give and provide links to your online giving.

5. Ask Opinions
What's a great way to get your donors involved in your organization? Ask their opinion. You can use the blog to get a feel for how your donors feel about certain campaigns, how they are being asked to give and more.

Your nonprofit blog can go a long way to ensuring a greater connection with donors and perhaps increase your donations as well.


frank said...

Ver good pointers for Nonprofits for sure.

I just posted something semi-related, but focused on things a bit differently.

4 keys to building a great nonprofit web site

Funny thing is that Nonprofits have the ability to take their sites to the next level with a relatively minimal amount of effort. crazy!

Thanks for sharing!!

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