I posting a while back about finding and engaging volunteers through social media. But while you may gain volunteers online, is it possible to maintain them online?
I think so. But this has to be done in conjunction with offline connection as well. How do we keep volunteers interested online? Here are a few suggestions:
1. Send a thank you email. A thank you email is nice and personal. You can be specific about what that person achieved. But keep it short so there's a greater chance they will read the whole thing.
2. Give them a shout out. People love recognition and it doesn't take much. Use Twitter or Facebook to say thanks or share what your volunteers have done. This gives them great exposure as well as your organization as well.
3. Create a volunteers group. Use Ning, Facebook, or Yahoo groups to allow volunteers to interact with each other, no matter where they are.
4. Give them a reference on LinkedIn. LinkedIn is a great business tool and having a good reference from someone can make all the different. Give them a good quote that they can share with future employers.
5. Post volunteer opportunities online. Use your website and social media tools to spread the word about what opportunities you have available. This way, your volunteers will know what's coming up.
Maintaining volunteers online just takes a few simple things.
Keep them updated,
Share their sucesses
and Say thank you!
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