I think it's very important to have a social media policy in place, whether it's one page or twenty. A social media policy really helps you define how you are going to engage people on the web. Many nonprofits are afraid of getting on social media because it means that you are no longer in control of the message.
Maybe you aren't, but at least a good set of guidelines will ensure that you can direct the message to where you want it to be.
For example, rather than having to react in surprise to negative comments or views of your organization, guidelines help you handle any negative situation that arises. Since a situation on social media can change by the minute, it's important to have a plan so you can react in an appropriate way.
Some things to add to your policy:
- Who's speaking on behalf of you? Are they able to respond to crises in a professional and speedy manner?
- What is your position on certain issues?
- How do you deal with comment moderation?
- How much control do you have over someone's personal pages?
A good social media policy in place will ensure that any problems you have in the future can be addressed swiftly and correctly.